Brand Manager Starter Kit

Price: €60 EURO / $105 AUD / £ 52 GBP

  • 4 hours

    Learning time

  • 18 downloads

    Yours to keep
People are turning to social media for health information, Pharma needs brand managers who get it. Our Brand Manager Starter Kit is the perfect place to start your journey to mastering social media marketing. This four-course bundle seriously packs a punch, letting you nail the fundamentals in less than 4 hours. It's tailor-made for working in highly regulated markets (think the EU, UK, Asia, and Australia).

Upskill on:
  • How to work with social media influencers in pharma
  • How to manage risk with practical mitigation strategies
  • Pharma social media tactics
  • How to measure success and report on results


Each short course has a mix of videos, e-books, case studies and downloads, helping you connect theory with action right away.

By the end, you'll have a solid grasp of four essential social media topics that every pharma brand manager should know. Plus, with every purchase, you also get free access to our popular A to Z of Pharma Case Studies course, packed with real-world examples of how pharma companies are using social media.

BRAND MANAGER STARTER KIT

Your new skill set... brought to you by Frankly Pharma

After completing this collection of courses you will be able to:
  • Confidently follow a step-by-step process to find the right tactics for your next campaign.
  • Understand how social can be used for patient questionnaires, symptom checkers, collecting HCP details and enhancing medical meetings.
  • Evaluate why and when you could work with influencers and follow a structured process to set up effective, engaged and compliant influencer relationships.
  • Set relevant KPIs for social media activities and develop a measurement framework, including benchmarks.
  • Understand the potential areas of risk associated with pharma social media campaigns, and develop a practical plan for mitigating these.
  • Inspire your team with (and be inspired by) best in class examples of social media campaigns in the pharma industry.
Courses included

Brand Manager Starter Kit

Kickstart your pharma marketing career with four bite-sized courses (around 4 hours total). Learn to work confidently with influencers, manage risk, master the core tactics of pharma social media, and report your results clearly to your wider team.
Our team

Meet your instructors

Bridget Ash

Instructor
A specialist in pharma industry social media, Bridget has worked with (and in) healthcare companies for over 14 years to deliver social media and digital strategies. 

Jemma Louise Smith

Instructor
Jemma has been professionally immersed in the world of social media for 15 years, with roles spanning the pharma and technology sectors, both in-house and agency. 
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