Working With Social Media Influencers in Pharma

Ensure you can make informed decisions about when and how to work with an influencer, and then learn how to set up a successful (and compliant!) relationship with your chosen influencers.

Get step-by-step guidance from trainers who have implemented this activity with pharma organisations, so you can avoid the pitfalls and get the shortcuts to successfully implementing this type of activity. 
Price: €18 EURO / $30 AUD / £15 GBP

  • 50 minutes

    Learning time

  • 7 downloads

    Guides & templates
WORKING WITH INFLUENCERS

Your new skill set... brought to you by Frankly Pharma

After completing this mini-course you will be able to:
  • Evaluate why and when influencers may be appropriate for your campaign
  • Understand the different ways you can effectively work with influencers 
  • Set up effective, engaged and compliance influencer relationships, using our 7-step process
  • Manage and mitigate risk with a thorough understanding of some of the common pitfalls (and how to avoid them of course!)
  • Document influencer scopes, trackers, discussion guides and briefs with our ready-to-use templates
  • Inspire your team with (and be inspired by) best in class examples of social media campaigns in the pharma industry.
Our team

Meet your instructors

Bridget Ash

Instructor
A specialist in pharma industry social media, Bridget has worked with (and in) healthcare companies for over 13 years to deliver award winning social media and digital strategies. 

Jemma Louise Smith

Instructor
Jemma has been professionally immersed in the world of social media for 14 years, with roles spanning the pharma and technology sectors, both in-house and agency. 
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