Working With An Agency

This course will put you on the path to get the most from your agency relationship with expert advice, step-by-step guides and templates for briefing and reviewing agency strategy, media planning, content and reporting.

Within key pages you'll also find "5 questions to ask and why" which will help equip you with social media specific questions to ask when selecting an agency or reviewing agency deliverables. 

This course is perfect for pharma marketers working with (or considering working with) an agency in social media strategy, paid media, content development and social media channel management.  

Timing note
The course is intended to be modular, so you may find that some topics (such as working with agencies on influencer projects, or audience research) may not be relevant to you and you can complete the core course topics in 1 hour. Remember, you'll have full access to the course for a year, so you can come back and revisit topics if they become relevant later.
Price: €18 EURO / $30 AUD / £15 GBP

  • 1 to 1.5 hours

    Learning time

  • 4 downloads

    Yours to keep
PARTNERING WITH AGENCIES IN PHARMA SOCIAL MEDIA

Your new skill set... brought to you by Frankly Pharma

After completing this mini-course you will be able to:
  • Ask the right questions when selecting agency partners
  • Understand the guiding principles to a productive agency relationship
  • Brief and review social strategy, paid media, social media content and reports
  • Set a budget for the strategy, content, amplification and monitoring for your campaign.
  • Understand the ins-and-outs of how your paid media fee is calculated
Our team

Meet your instructors

Bridget Ash

Instructor
A specialist in pharma industry social media, Bridget has worked with (and in) healthcare companies for over 13 years to deliver social media and digital strategies. 

Jemma Louise Smith

Instructor
Jemma has been professionally immersed in the world of social media for 14 years, with roles spanning the pharma and technology sectors, both in-house and agency. 
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