The A-to-Z of Case Studies in Pharma Social Media

Take your social media skills from theory to practice with our specialist mini-course, “The A-to-Z of Case Studies in Pharma Social Media.” This course showcases 20 real-life social media campaigns from global pharmaceutical companies, covering initiatives aimed at both patients and healthcare professionals (HCPs). Learn how top pharma brands use social media to educate, engage, and drive measurable outcomes.

Why take this course
This mini-course is designed for pharma marketers, agency teams, and healthcare communicators looking to see practical examples of social media in action. Learn from real-world successes and failures, and apply these insights directly to your campaigns.

Free with any purchase!
Enroll in any other course in the Frankly Pharma catalogue and gain complimentary access to this case study mini-course. Once your purchase is complete, our team will automatically enroll you, giving you instant access alongside your main course.

  • 40 minutes

    Learning time

  • 20 real life case studies

    All (but one!) in pharma
PHARMA A to Z OF SOCIAL CASE STUDIES

Putting theory into practice... brought to you by Frankly Pharma

In this mini-course you will:
  • Explore real-world pharma social media campaigns, learning how leading global companies have leveraged digital channels.
  • Be inspired to use social media to introduce new therapy areas, educate and activate patients, enhance clinical trial recruitment and HCP medical education. 
  • Have real-life examples of partnering with influencers and patient associations to get more reach and credibility
  • Gain inspiration for your own team with examples of best-in-class social media campaigns in the pharmaceutical industry.
Our team

Meet your instructors

Bridget Ash

Instructor
A specialist in pharma industry social media, Bridget has worked with (and in) healthcare companies for over 13 years to deliver social media and digital strategies. 

Jemma Louise Smith

Instructor
Jemma has been professionally immersed in the world of social media for 14 years, with roles spanning the pharma and technology sectors, both in-house and agency. 
Created with