Social Content Best Practice

Learn how best to brief your agency, create and review thumb-stopping social media content. We'll help you understand what makes content engaging, inspire you with some brilliant case studies and show you an approach to leverage the content you may already have.
Price: €70 EURO / $120 AUD / £60 GBP

  • 2.5 hours

    Learning time

  • 58 real life examples

    All in pharma!

  • 6 downloads

    Guides & templates

  • 8 social post formats

    Explored in detail

What's included?

Stay engaged with a mix of learning formats, including short videos, eBooks, case studies, quizzes and exercises.

Hero videos

Jemma will walk you through key concepts and guiding principles in short videos

Put in to action

Use our templates to put all your new found learning in to action right away.

Get inspired

We kick off the course with 10 stellar case studies (all in pharma of course!) to get you inspired with how thumb-stopping social media content can be. 

Social media post types

Our detailed eBooks give you all the low down on the key social media post types, as well as inspiration for how these might be used for your next HCP or DTC campaign.  

Deep dive

Read through our eBooks and guides to get more in depth on each topic. 

Refresh your learning

With full access for a year, you can keep checking back to view the latest case studies and industry best practices.
SOCIAL CONTENT BEST PRACTICE

Your new skill set... brought to you by Frankly Pharma

After completing this foundation course you will be able to:
  • Inspire your team (and agency!) with best in class examples of social media content.
  • Implement an approach for making the most of the content you have, ensuring you are balancing your marketing budget.
  • Create (and review) social media content with a set of foundational guiding principles to ensure your campaigns are truly thumb-stopping.
  • Understand the post types available for your social media campaigns and how these can be used in pharma campaigns to target HCPs, patients, carers, policy makers and other stakeholders.
Our TEAM

Meet your instructors

Bridget Ash

Instructor
A specialist in pharma industry social media, Bridget has worked with (and in) healthcare companies for over 13 years to deliver social media and digital strategies. 

Jemma Louise Smith

Instructor
Jemma has been professionally immersed in the world of social media for 14 years, with roles spanning the pharma and technology sectors, both in-house and agency. 

Want to know more?
Download our Social Media Content Best Practice course prospectus 

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