Social Media Strategy & Planning

Welcome to Frankly Pharma’s Foundations of Social Media Strategy for healthcare and pharmaceutical professionals. In this course you will receive a templated and actionable approach that will give you the knowledge and tools to integrate social media into your upcoming marketing and communications strategies.
Price: €240 EURO / $400 AUD / £200 GBP

  • 6.5 hours

    Learning time

  • 74 real life examples

    All in pharma!

  • 31 downloads

    Guides & templates

  • 33 videos

    With step by step guidance

What's included?

Stay engaged with a mix of learning format, including short videos, eBooks, case studies, quizzes and exercises.

Hero videos

Bridget and Jemma walk you through the key theory in our step by step videos.

Put in to action

Use our templates to put all your new found learning in to action right away.

Deep dive

Read through our eBooks and guides to get more in depth on each topic. 

Checks and balances

Use our downloadable checklists to keep reviewing your strategy and planning  (until it's all second nature!).

Case studies

All the theory is supported by current case studies so you can get inspired. 

Refresh your learning

With full access for a year, you can keep checking back to view the latest case studies and industry best practices.
SOCIAL MEDIA STRATEGY & PLANNING

Your new skill set... brought to you by Frankly Pharma

After completing this foundation course you will be able to:
  • Plan cutting edge social media campaigns that are highly effective in engaging your audience.
  • Work closely and effectively with agencies and internal teams, providing stellar briefs (templates included!) and insightful feedback.
  • Sell in the benefits of social media campaigns to your internal stakeholders, showing a clear understanding of risk and mitigation strategies.
  • Define your audience, channels, tactics and amplification plans.
  • Inspire your team with (and be inspired by) best in class examples of social media campaigns in the pharma industry.
Our team

Meet your instructors

Bridget Ash

Instructor
A specialist in pharma industry social media, Bridget has worked with (and in) healthcare companies for over 13 years to deliver social media and digital strategies. 

Jemma Louise Smith

Instructor
Jemma has been professionally immersed in the world of social media for 14 years, with roles spanning the pharma and technology sectors, both in-house and agency. 

Want to know more?
Download our Social Media Strategy & Planning course prospectus 

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