Mastering Paid Social Media
Learn how to plan and implement paid media campaigns for pharma. Receive actionable frameworks that you can apply to your paid social media campaigns.
Course content includes step-by-step guidance on setting objectives, targeting, selecting channels and setting a budget for your campaign.
Course content includes step-by-step guidance on setting objectives, targeting, selecting channels and setting a budget for your campaign.
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3.5 hours
Learning time -
12 topics
We'll help you master -
15 downloads
Guides & templates -
18 videos
With step by step guidance
What's included?
Stay engaged with a mix of learning formats, including short videos, eBooks, case studies, quizzes and exercises.
Hero videos
Bridget will walk you through the fundamental paid social media concepts in step-by-step videos.
Put into action
Use our templates to put all your new found learning in to action right away.
Deep dive
19 detailed eBooks then expand on key topics (like working with media agencies, defining your objectives & setting your budget) providing inspiration and guidance.
In depth guides
Our channel by channel targeting guides show you all the targeting options by channel, as well as inspiration and guidance for how you can apply to HCP and DTC campaigns.
Case studies
We'll give you examples of real-life case studies sprinkled throughout.
Refresh your learning
With full access for a year, you can keep checking back to view the latest case studies and industry best practices.
MASTERING PAID SOCIAL MEDIA
Your new skill set... brought to you by Frankly Pharma
After completing this course you will be able to:
- Develop a campaign journey map as the foundation for your paid social media campaign.
- Define a channel plan, either working with an agency (briefs included!) or an internal team.
- Set appropriate objectives, targeting and budgets for your amplification activities.
- Understand the benefits and mitigate the risks involved in an online community.
- Understand the nuances of paid media reporting and be able to provide insightful feedback on the metrics.
Bridget Ash
Strategist, instructor, & lover of all things social
About BRIDGET
Bridget Ash is a social media strategy director with over 13 years pharmaceutical marketing experience across Australia & Europe. She's developed, and implemented, award winning social strategies and campaigns for some of the largest healthcare brands globally. Bridget loves sharing her enthusiasm for social marketing and believes that there are endless possibilities for the healthcare industry to leverage social media.
Want to know more?
Download our Mastering Paid Social Media course prospectus
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