TikTok & Pharma 

TikTok is the fastest growing social media network of all time, and has overtaken YouTube as the channel where people spend the most time. With plenty of healthcare conversation taking place on the app, there is a big opportunity awaiting healthcare companies who are willing to get started on the app. 

This mini course will give you a complete rundown on using TikTok in healthcare, including an introduction to the channel, use cases for pharma companies on TikTok, examples of healthcare campaigns on TikTok, keys to success and a guide to help you gain approval to use TikTok as a marketing channel. 

You'll also receive practical advice for managing risk, as well as a downloadable template for a TikTok business case. Best of all, because our advice is independent, you'll find it balanced and grounded in the practicalities of marketing in healthcare. 
Price: €18 EURO / $30 AUD / £15 GBP

  • 1 hour

    Learning time

  • 4 downloads

    Yours to keep
USING TIKTOK IN PHARMA SOCIAL MEDIA

Your new skill set... brought to you by Frankly Pharma

After completing this mini-course you will be able to:
  • Understand the ins-and-outs of TikTok and how it's used in healthcare so you can critically evaluate where this channel might fit in your plans.
  • Demonstrate the value of TikTok with a business case for your organisation.
  • Complete a channel overview document to articulate where TikTok fits within your overall marketing plans.
  • Understand potential use cases for TikTok within healthcare.
  • Be able to recognise content that works for TikTok.
  • Prepare a risk mitigation plan and community management plan for your new channel. 
  • Inspire your team with (and be inspired by) exciting examples of TikTok use in healthcare.
Our team

Meet your instructors

Bridget Ash

Instructor
A specialist in pharma industry social media, Bridget has worked with (and in) healthcare companies for over 13 years to deliver social media and digital strategies. 

Jemma Louise Smith

Instructor
Jemma has been professionally immersed in the world of social media for 14 years, with roles spanning the pharma and technology sectors, both in-house and agency. 
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