TikTok & Pharma 

TikTok is the fastest-growing social media platform, now surpassing YouTube in time spent by users. With healthcare conversations thriving on the app, pharma and healthcare companies have a huge opportunity to engage audiences in creative, compliant ways.

Our TikTok & Pharma mini-course provides a complete guide for using TikTok in healthcare marketing. You’ll learn how the channel works, explore real-world healthcare campaign examples, review potential use cases for pharma, and get step-by-step guidance on gaining approval to use TikTok as a marketing channel.

The course also covers risk management, community guidelines, and includes a downloadable TikTok business case template. With independent, practical advice, you’ll gain insights grounded in the realities of regulated healthcare marketing.

Limited time free sample offer
For a limited time, we’re offering the TikTok & Pharma mini-course as a free sample so you can experience the value of Frankly Pharma training firsthand. We’re confident you’ll love the course - packed with practical guidance, real-world examples, and downloadable templates. Don’t miss this chance to try a Frankly Pharma course risk-free and see how it can enhance your social media marketing expertise.

You're enrolled! Click the button below to jump in to your course.
Price: Free of charge (limited time only)
Regular price is €18 EURO / $30 AUD / £15 GBP

  • 1 hour

    Learning time

  • 4 downloads

    Yours to keep
USING TIKTOK IN PHARMA SOCIAL MEDIA

Your new skill set... brought to you by Frankly Pharma

After completing this mini-course you will be able to:
  • Understand the ins-and-outs of TikTok and how it's used in healthcare so you can critically evaluate where this channel might fit in your plans.
  • Demonstrate the value of TikTok with a business case for your organisation.
  • Complete a channel overview document to articulate where TikTok fits within your overall marketing plans.
  • Understand potential use cases for TikTok within healthcare.
  • Be able to recognise content that works for TikTok.
  • Prepare a risk mitigation plan and community management plan for your new channel. 
  • Inspire your team with (and be inspired by) exciting examples of TikTok use in healthcare.
Our team

Meet your instructors

Bridget Ash

Instructor
A specialist in pharma industry social media, Bridget has worked with (and in) healthcare companies for over 13 years to deliver social media and digital strategies. 

Jemma Louise Smith

Instructor
Jemma has been professionally immersed in the world of social media for 14 years, with roles spanning the pharma and technology sectors, both in-house and agency. 
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