Measuring Success in Pharma Social Media

How do you know what ‘good’ looks like for social media activity in the pharma industry? And how can you show return on investment if you don’t have direct sales metrics to report on? If you find yourself asking these questions, don’t worry you’re not alone!

Proving the value of social media is a common challenge faced by healthcare and pharmaceutical businesses. That's why we've created this specialised mini-course on Measuring Success.
Price: €18 EURO / $30 AUD / £15 GBP

  • 50 minutes

    Learning time

  • 4 downloads

    Guides & templates
MEASURING SUCCESS

Your new skill set... brought to you by Frankly Pharma

After completing this mini-course you will be able to:
  • Set relevant KPIs for social media activities
  • Develop a measurement framework, including benchmarks
  • Brief your agency or internal team to produce social media reports, and critically analyse the reports you receive
  • Download templates for a measurement framework and social media report
  • Understand the common terms used in social media reporting (plus refer to a handy downloadable glossary)
Our team

Meet your instructors

Bridget Ash

Instructor
A specialist in pharma industry social media, Bridget has worked with (and in) healthcare companies for over 13 years to deliver award winning social media and digital strategies. 

Jemma Louise Smith

Instructor
Jemma has been professionally immersed in the world of social media for 14 years, with roles spanning the pharma and technology sectors, both in-house and agency. 
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