Pharma social media training for brand managers
Social media isn't just the domain of your agency or omni-channel team. People are seeking health information on social media, and pharma needs brand managers who get it.
Tailored learning paths for brand managers
Frankly Pharma offers pharma Brand Managers three learning paths to upskill in this critical area. All are packed with templates, practical guidance and real-life pharma case studies.
Brand Manager Starter Kit
A collection of four of our most popular mini-courses, allowing you to quickly upskill in a short time. Learn to work confidently with influencers, master the core tactics of pharma social media, mitigate risk and measure the success of your social media activities.
Social Media Strategy & Planning Course
Our foundation course provides a comprehensive, actionable framework for building a social media strategy. Learn how to integrate social media into your brand planning and engage key healthcare audiences including patients, HCPs and policy makers.
Course Catalogue
Curate your own learning journey by picking from our 12+ courses to suit the needs of your career and your brands. Courses range from as little as an hour up to our 6.5 hour foundation courses.
Brand Manager Starter Kit
A collection of four of our most popular mini-courses, allowing you to quickly upskill in a short time. Learn to work confidently with influencers, master the core tactics of pharma social media, mitigate risk and measure the success of your social media activities.
Social Media Strategy & Planning Course
Our foundation course provides a comprehensive, actionable framework for building a social media strategy. Learn how to integrate social media into your brand planning and engage key healthcare audiences including patients, HCPs and policy makers.
Course Catalogue
Curate your own learning journey by picking from our 12+ courses to suit the needs of your career and your brands. Courses range from as little as an hour up to our 6.5 hour foundation courses.
OPTION 2
Social Media Strategy & Planning Course
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6.5 hours
Learning time -
74 real life examples
All in pharma! -
31 downloads
Guides & templates -
33 videos
With step by step guidance
OPTION 3
Course catalogue
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10 mini courses for bite-sized learning
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2 comprehensive courses for topic mastery
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Downloads, templates and guides to take-away
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Packed with real-life pharma examples
The unique Frankly Pharma formula
Watch and learn key concepts
Our trainers will walk you through all the key concepts - step by step - in our hero videos.
We explain all the theory (backed by evidence) and frameworks to give you confidence in implementing a structured approach to your social media campaigns.
All our courses are designed for highly regulated markets such as the EU, UK, Asia and Australia and provide guidance, examples and theory relevant to those markets.
We explain all the theory (backed by evidence) and frameworks to give you confidence in implementing a structured approach to your social media campaigns.
All our courses are designed for highly regulated markets such as the EU, UK, Asia and Australia and provide guidance, examples and theory relevant to those markets.
eBooks provide you with a deep dive in to key topics
You'll find expert advice on when and how to use social media in pharma marketing, with detailed guidance on how to apply the theory to create effective campaigns for your organisation.
Advanced topics are also included in eBooks, so you can pick and choose your learning path and come back to the more advanced topics once you've mastered all the essentials.
Advanced topics are also included in eBooks, so you can pick and choose your learning path and come back to the more advanced topics once you've mastered all the essentials.
130+ relevant pharma case studies
All our theory is supported by case studies and you'll find each module packed with relevant examples (130 plus!). The best bit: all our case studies are in pharma - inspiring you with what's possible in our industry.
Not only are our eBooks and videos littered with examples, but we also provide indepth case studies that delve in to a particular campaign, and pull apart the learnings so you can apply best practice to your organisation.
Not only are our eBooks and videos littered with examples, but we also provide indepth case studies that delve in to a particular campaign, and pull apart the learnings so you can apply best practice to your organisation.
60+ handy downloads - ready to use
To help you move beyond the theory you'll find each module supported with downloadable resources (62 in total!) - so you can put your new found knowledge in to action right away.
Downloads include ready-to-use templates, guides, checklists, glossaries and deep-dives in to detailed topics.
And with full access to Frankly Pharma for a year, you can come back as soon as you are ready to implement.
Downloads include ready-to-use templates, guides, checklists, glossaries and deep-dives in to detailed topics.
And with full access to Frankly Pharma for a year, you can come back as soon as you are ready to implement.
Interact and explore
Our modules include interactive tools to allow you to explore areas you have a particular interest in, such as the tactical option selector shown here.
This allows you to be proactive in your learning, choosing paths that are most relevant to the organisation, brands and therapy areas you work with.
Our modules also have a quiz to test your new knowledge and give you a chance to reflect on any areas to revise.
This allows you to be proactive in your learning, choosing paths that are most relevant to the organisation, brands and therapy areas you work with.
Our modules also have a quiz to test your new knowledge and give you a chance to reflect on any areas to revise.
Frequently asked questions
Are these training courses suitable for pharma brand managers in highly regulated markets, like the UK, EU, Asia and Australia?
Yes! Our courses are specifically designed for highly regulated markets
such as the EU, UK, Asia and Australia. In these markets it is not
possible to mention pharmaceutical prescription only brands in a public
environment and our courses will teach you appropriate uses for social
media in these circumstances.
If you are in a location where you can mention pharmaceutical prescription brands and medicines (such as the US or New Zealand), all the approaches we have included in our courses will still be relevant to you.
If you are in a location where you can mention pharmaceutical prescription brands and medicines (such as the US or New Zealand), all the approaches we have included in our courses will still be relevant to you.
What is the best training option for pharma brand managers?
The best training option will depend on your role, your previous experience, the unique challenges of the brands you work with and the time you have available.
If your time is limited, we'd recommend selecting the Brand Manager Starter Kit from the list above. The four courses are around an hour each and are standalone modules.
If you have a little more time (around 6.5 hours), the Social Media Strategy & Planning course gives you a solid foundation in developing a social media strategy, including use cases for social media in pharma. This is a fantastic option if developing a social media strategy is part of your role (whether working with an agency or in-house team).
If your time is limited, we'd recommend selecting the Brand Manager Starter Kit from the list above. The four courses are around an hour each and are standalone modules.
If you have a little more time (around 6.5 hours), the Social Media Strategy & Planning course gives you a solid foundation in developing a social media strategy, including use cases for social media in pharma. This is a fantastic option if developing a social media strategy is part of your role (whether working with an agency or in-house team).
Do I need previous experience in pharma marketing to take these courses?
No prior experience is required. The courses provide step-by-step guidance in social media strategy, content planning, and campaign execution. Everything is taught through practical examples (with templates and downloads supplied), making it easy to apply in your day-to-day work.
How is the Frankly Pharma training delivered?
Frankly Pharma training is delivered 100% online and on demand. You'll stay engaged throughout our courses with a mix of learning formats, including short videos, eBooks, pharma & healthcare case studies, quizzes and exercises.
After purchasing a course, you have full access to all materials for a year, allowing you time to return to refresh your knowledge and view any updated case studies.
After purchasing a course, you have full access to all materials for a year, allowing you time to return to refresh your knowledge and view any updated case studies.
Are these courses relevant if I work with a media, strategy and/ or content agency to deliver my social media campaigns?
Yes!
You'll find our courses useful (and interesting!) whether you work with
an agency or an in-house team. If you work with an agency, you'll find
that completing our courses will give you additional insights and
knowledge to help you better:
- Brief your agency (templates included!)
- Review the work your agency produces - from the overall strategy through to individual content items and reports
- Explain and sell-in your campaigns internally to stakeholders within your organisation
- Mitigate risks through putting in place our recommended processes, structures and approaches
- Inspire your teams through relevant examples and case studies showing what’s possible for pharma companies using social media
Is there additional one on one support available from the trainers?
You can email our trainers any time with question - whether you want to explore a course topic in more depth, understand how to apply it to your work, or request additional content. We also offer one-to-one and group coaching packages for alumni. To learn more, contact us at contact@franklypharma.com.
What is the refund policy?
We’re so confident you will love your Frankly Pharma course, we offer a
30-day guarantee. If you are unhappy with your course, simply let us
know within 30 days of purchase at hello@franklypharma.com and we will offer you a full refund.
Are there discounts for purchasing multiple training courses?
Yes, we have enterprise level pricing which provides a discount for
multiple licences purchased at once. You can read more about this on our
Enterprise page and get in touch with us at contact@franklypharma.com to find out more.
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