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Why pharma marketers must stay involved in paid social targeting — and how to do it

While targeting is something often left up to agencies to develop, it’s important that every pharmaceutical marketing or communications professional knows how to review and interrogate what has been provided.

Managing small audience sizes in paid social media campaigns

If you're running a paid social campaign in healthcare, small audience sizes can be a challenge. Here’s how to address it.

Engaging HCPs on social media

Get some quick pointers on how to engage healthcare professionals on social media

5 steps to a solid business case

Getting internal buy-in on your social media project is a critical step in ensuring it gets off the ground.

Today, social, CX and digital are the most needed skills in pharma but the hardest to get access to. We’re here to bridge that gap. We’re committed to delivering practical and relevant courses in digital and social media, specifically aimed at the pharmaceutical industry. Our mission is ‘to accelerate pharma medical marketing into the now’

Latest articles

Why pharma marketers must stay involved in paid social targeting — and how to do it

Managing small audience sizes in paid social media campaigns

Engaging HCPs on social media

5 steps to a solid business case

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