The Frankly Pharma Resource Library 

The Frankly Pharma Resource Library is the most practical thing you can add to your pharma social media toolkit today. It brings together every guide and template from across our course catalogue, 59 resources in total, so you have everything you need in one place. This is the perfect headstart, whether you're setting up your social media strategy, starting a new campaign from scratch, working through an agency brief, or just trying to get your management and reporting in order.

The 33 guides and 26 templates span social media strategy, content, paid media, influencers, community management, measurement, global campaigns and more.

For pharma marketers building a go-to toolkit, or agency teams gearing up for pharma client work, this is the shortcut you've been waiting for.

Templates are supplied as ready-to-use Word, Excel or PowerPoint. 

Note: This resource library includes the guides and templates only. The full context for how and when to use them, including step-by-step video learning, eBooks and case studies, is covered in the individual Frankly Pharma courses.
Price: €18 EURO / $30 AUD / £15 GBP

  • 33 guides

    Download & learn

  • 26 templates

    Ready to use
THE FRANKLY PHARMA RESOURCE LIBRARY

Your complete pharma social media toolkit... brought to you by Frankly Pharma

Inside this resource library you'll find:
  • Strategy: objective-setting templates, strategy templates, channel overview tools, business case guides and journey planner templates to get your planning off to a strong start.
  • Channels: deep-dive targeting guides for Facebook & Instagram, LinkedIn, TikTok and X (Twitter), plus an objective planner and channel selection template.
  • Paid media: media plan templates, media plan briefs, channel selection guides, ad optimisation guides, paid social glossary and a guide to paid campaign risk.
  • Tactics: brainstorm activity workbooks, tactic selector and write-up templates, and a retrospective template for evaluating past performance
  • Content: content calendars, editorial plans, content audits, social format index, guiding principles and suitability guides to keep your content on track and compliant.
  • Working with agencies: agency briefs, media plan briefs, access trackers, sharing access guides and audience research briefs
  • Influencers: briefing templates, scoping documents, influencer trackers, discussion guides and step-by-step guides to running compliant influencer campaigns.
  • Mitigating risk: risk mapping worksheets, MLR review guides and compliance checklists.
  • Measurement & reporting: measurement framework templates, reporting templates, reporting glossary and a cheat sheet for reviewing agency reports.
  • Community management: scenario planning templates, decision trees and community management checklists.
  • Global: social media toolkit templates and guides, content localisation checklists, and guidance on geo-targeting and global channel management.

Like a sneak peek?

Not sure what to expect from a Frankly Pharma download? Head to our free downloads page for a taste of the style and quality. You'll find a handful of guides and templates from across our courses, available to download right now at no cost.
Write your awesome label here.
Our team

Meet your instructors

Bridget Ash

Instructor
A specialist in pharma industry social media, Bridget has worked with (and in) healthcare companies for over 13 years to deliver social media and digital strategies. 

Jemma Louise Smith

Instructor
Jemma has been professionally immersed in the world of social media for 14 years, with roles spanning the pharma and technology sectors, both in-house and agency. 
Created with