Managing Global Social Media

Welcome to the Frankly Pharma course on Managing Global Social Media. This course will teach you how to effectively, and compliantly, execute global pharmaceutical social media campaigns. Get the frameworks and tools to support local teams or execute an in-country rollout using the Frankly Pharma execution models and 6-areas of focus for creating a global plan. You can also learn about setting up and managing new social media channels that have contributors from across your business.
Price: €70 EURO / $120 AUD / £60 GBP

  • 1.5 hours

    Learning time

  • 3 models 

    For your global structure

  • 7 downloads

    Guides & templates

  • 6 areas of focus

    To run globally

What's included

Stay engaged with a mix of learning formats, including short videos, eBooks, case studies, quizzes and exercises.

Hero videos

Bridget will walk you through key concepts in our step by step videos.

Put into action

Use our templates to put all your new found learning in to action right away.

Deep dive

Detailed eBooks then expand on key topics (including options for global social media models and creating global social media plans) providing inspiration and guidance.

Areas of focus

To help you set up global social media campaigns we've provided the Frankly Pharma 6 areas of focus as an easy to use framework.

Case studies

We'll give you examples of real-life case studies sprinkled throughout.

Refresh your learning

With full access for a year, you can keep checking back to view the latest case studies and industry best practices.
MANAGING GLOBAL SOCIAL MEDIA

Your new skill set... brought to you by Frankly Pharma

After completing this course you will be able to:
  • Understand the benefits and challenges of running global social media campaigns.
  • Be comfortable with the different models for running global social media campaigns and able to implement the most appropriate model for your organisation.
  • Develop a carefully considered and effective global social media campaign - and roll this out across participating countries.
  • Be confident and inspired to put your new learning in to action right away (templates included!)

Bridget Ash

Strategist, instructor, & lover of all things social
ABOUT BRIDGET
Bridget Ash is a social media strategy director with over 13 years pharmaceutical marketing experience across Australia & Europe.  She's developed, and implemented, award winning social strategies and campaigns for some of the largest healthcare brands globally. Bridget loves sharing her enthusiasm for social marketing and believes that there are endless possibilities for the healthcare industry to leverage social media.   

Want to know more?
Download our Managing Global Social Media course prospectus 

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