New: Brand Manager Starter Kit

Jan 22

  • 4 hours

    Learning time

  • 18 downloads

    Yours to keep

Price: €60 EURO / $105 AUD / £ 52 GBP

Choosing the right training can be tricky—especially in pharma, where brand managers can come from very different backgrounds and levels of experience. One of the most common questions we hear is: “Which Frankly Pharma courses are right for my role?”

To help answer that, we’ve started bundling courses together by role, beginning with the Brand Manager Starter Kit.

This four-course bundle is designed for pharma brand managers at any stage of their career who are new to social media marketing. Whether you’re stepping into a brand role for the first time or have years of experience but are new to pharma social channels, this kit provides a clear, practical foundation. In less than four hours, you’ll build the core knowledge needed to confidently plan and manage social media activity.
The Brand Manager Starter Kit covers four essential areas, teaching you how to:
  • work effectively with social media influencers in pharma,
  • manage risk using practical mitigation strategies,
  • select and apply the right social media tactics, and
  • measure success and report results back to your wider team.

Each course is short, focused and built for busy schedules. Learning is delivered through a mix of videos, eBooks, real-life pharma case studies and practical downloads—helping you quickly connect theory with real-world application.

By the end, you'll have a solid grasp of four essential social media topics that every pharma brand manager needs to know. And as an added bonus, every purchase includes free access to our A–Z of Pharma Case Studies course, packed with real-world examples of how pharma companies are using social media across brands, therapy areas and markets.

If you’re a brand manager looking to build confidence in pharma social media, the Brand Manager Starter Kit is the perfect place to start.

Brand Manager Starter Kit  

Nail the fundamentals in less than 4 hours with 4 must-know topics for pharma brand managers.
Tailor-made for highly regulated markets like the EU, UK, Asia, and Australia.
Relevant whether you work with an agency or an in-house team.

Want more options?

If the Brand Manager Starter Kit isn’t quite the right fit for you, there are two other ways we'd recommend to continue your learning with Frankly Pharma.

Social Media Strategy & Planning Course
If you have more time available and want to go deeper, our Social Media Strategy & Planning course is our foundation programme, providing a comprehensive and practical framework for building a social media strategy in regulated markets. It covers how to integrate social media into brand planning and how to engage key healthcare audiences, including patients, HCPs and policy makers. 
Course Catalogue
Alternatively, you can curate your own learning journey by choosing from our 12+ specialist courses to suit your role, career stage and brand needs. Courses range from short, one-hour deep dives through to our 6.5-hour foundation programmes, giving you the flexibility to learn at your own pace.
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