Get planning with your free Journey Planner template

Jun 14





Have you ever been unsure how the social activities your agency have planned will work together to deliver on your objective? Or have you been disappointed with the number of conversion results for a past campaign? Sometimes the culprit can be overlooking a critical step in the process, journey planning.
Journey planning is key to maximising your paid social media strategy and ensuring that all paid activities have a clear role. This process also clarifies the key actions which will be a measure of conversion for your campaign, and ensures your plans are optimised for driving people to take these actions. The holistic picture gained through journey planning will also help you to ensure all channels are working harmoniously together to deliver on your objective.

To help get you started on this process we've provided a free Journey Planner template from our "Mastering Paid Social Media" course.  Even better, the template includes two completed pharma examples to provide you with inspiration.

For the complete rundown on journey planning, including the why and the how to use your new template, we recommend completing the "Mastering Paid Social Media" course. 

Get your free Journey Planner template

Want to know more?
Our Mastering Paid Social Media course includes a whole module dedicated to campaign journey planning. This includes pharma specific examples, as well as an exploration of conversion goals for pharma patient and HCP campaigns.

Ready to create brilliant campaigns?

Our specialist courses in social media for pharma offer you the chance to master essential marketing skills with step-by-step guidance in our videos and eBooks, plus plenty of templates and downloads to help you put your newfound learning into action right away.
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