Press release

A pioneering new online training platform is offering much-needed digital and social media skills training to pharmaceutical professionals.  

Frankly Pharma is the first platform of its kind to be tailor-made for the pharmaceutical industry, empowering pharma professionals to stay ahead of the curve in a rapidly evolving healthcare environment.

“Social media is fast becoming one of the most valuable channels for patients to reach HCPs, yet there was no training available specifically for pharma professionals,” says Frankly Pharma Director Bridget Ash, who has spent 12 years advising pharmaceutical companies on social media strategies.  

“We’re here to bridge that gap. Our courses are to the point, practical and deliver relevant tools and training to meet the unique needs of the pharmaceutical industry.”  

The platform currently offers 10 courses, ranging from 45 minute niche courses on specialist topics, through to a 1 day comprehensive course on Social Media Strategy & Planning. The courses are relevant whether you work with an agency or an in-house team to manage your social media and are designed for regulated markets such as Australia.  

All Frankly Pharma courses are self-directed, allowing users to learn at their own pace and on their own schedule from anywhere in the world. Easy to use and engaging, the platform utilises a variety of learning tools, from short videos and e-books to templates and practical exercises.  

Uniquely, the courses contain over 130 of the latest pharma case studies to reinforce learning concepts and provide inspiration for clinical trials, market shaping, Med Ed, targeting policy makers, DTC campaigns and more.  

While Frankly Pharma’s initial courses offer comprehensive social media training, Bridget Ash says this is only the beginning.   “We’re starting with social media but expect courses on CX and omnichannel planning and execution further down the track. Our mission is to become the leading provider of in-demand digital skills training in the pharmaceutical space.”  

View the courses and the Frankly Pharma platform at www.franklypharma.com