Managing small audience sizes in paid social media campaigns

Apr 29
Consumer brands often have large target audiences, and social platforms are built to serve their needs. In healthcare marketing, though, smaller audience sizes are common - whether you're targeting patients, niche specialties, or other specific groups. So, what should you know about running paid social campaigns to smaller audiences? We explore it below in an excerpt from our Mastering Paid Social Media course.
Our Mastering Paid Social Media course teaches healthcare marketers how to plan and implement paid social media campaigns and be well informed throughout the process with an agency. Below we share a video from this course which explores what to do when you have a small audience for your paid social media campaign.
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Join the course to get the details on how targeting works on social media, including features mentioned in this video like retargeting and look-a-like audiences. 

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