New mini course on working with pharma social media influencers launched!

Jun 22


Influencers have the ability to shape opinion and they can be an authentic and trusted voice to bridge the gap between brands and their target audiences.

In some cases they even have the ability to target hyper-niche communities that would otherwise be difficult to reach through more traditional amplification tactics. But when working in healthcare and pharma, we have many additional considerations when working with influencers.

To help you navigate successfully through the process, we've created a brand new, 50 minute mini-course "Working With Pharma Social Media Influencers".
The aim of this course is to ensure you can make informed decisions about when and how to work with an influencer, and then to arm you with the tools and knowledge to set up a successful (and compliant!) relationship with your chosen influencers. You'll get advice from trainers who have implemented this activity with pharma organsiations, so you can avoid the pitfalls and get the shortcuts to successfully implementing this type of activity.

In this course we will take you through:
  • Why you may want to consider working with influencers
  • The different ways you can work with influencers
  • A 7-step process: right from the initial scope through to community management and monitoring
  • The pros and cons of using influencer platforms
  • Some compliance watch-outs and tips for getting influencers approved within your organisation
  • And of course, healthcare examples to inspire you!
  • You'll also find a downloads page with some handy templates to put in to use right away - including influencer scoping and briefing templates - and a process summary reference guide.

Ready to get started?

Ready to create brilliant campaigns?

Our specialist courses in social media for pharma offer you the chance to master essential marketing skills with step-by-step guidance in our videos and eBooks, plus plenty of templates and downloads to help you put your newfound learning into action right away.
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